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We are hiring the best talent for Regional Product Manager - Oncology (Latam) to be based where the best talent is located (Relocation Not Applicable) .
The LATAM Oncology Product Manager, reporting to the Integrated Brand Value Team Leader (IBVTL), will support the development and execution of the LATAM brand strategy, ensuring Operating Companies Product Managers have guidance and support to prepare for launch and implement commercial activities as defined in the brand plan.
Working within cross-functional teams, will lead the Marketing Launch Readiness plans for Oncology New Assets, develop tactical tools and materials to drive increased market penetration, competitiveness and supporting the brand’s positioning.
In addition, will be responsible for monitoring and controlling the performance of the brand and commercial strategy.
In this role, will develop relations with key stakeholders in order to identify opportunities and risks to ensure the product strategy meets the customer needs.
Key Responsibilities :
Supports the IBVTL in developing the LATAM brand strategy ensuring alignment to global branding and positioning, by providing understanding of LATAM cultures, economies and pressures.
Executes the LATAM brand strategy and works in close collaboration with Operating Company Product Managers to prepare and implement commercial activities as defined in the brand plan, working within agreed budget and resource allocation, continuously looking for synergies and sharing best practices across Operating Companies to increase effectiveness and efficiency.
Supports the Launch Readiness activities with a focus on commercial plans, monitors and updates the LATAM Launch Readiness Plan
Supports the IBVTL in ensuring that Value Excellence is incorporated into all aspects of the Local and Regional commercial strategy and tactics maintaining and updating the Brand Value Plan, by following the Value Excellence framework in accordance to product life cycle stages.
Partners with cross-functional team (Integrated Brand Value Team) to ensure that the brand meets the defined unmet customer needs and key stakeholders realize the economic and value proposition.
Develops marketing materials that support brand positioning within the different product life cycle stages, capitalizing on the complete channel mix across LATAM including new digital capabilities.
Implements and monitors systems and metrics to reflect brand performance, tactics and channel effectiveness.
Implements and monitors pre-determined market evolution indicators in target segments. This activity will enable early insight and development of corrective measures
Gains understanding of LATAM cultures, economies and pressures having impact on the business.
Scans and screens the market place to ensure the product meets unmet customer demands and key stakeholders realize the economic and value proposition.
Develops relationships with LATAM key scientific and business opinion leaders to support the brand positioning conveying brand awareness messages and to capture input in order to better define and execute the brand strategy.
Analyses information gathered to identify opportunities and risks within current plans to enable early insights and development of corrective measures.
Manages LATAM marketing budget and lead agency relationships
Thinks outside the box and strives for innovation in redefining the role of pharmaceutical marketing in the era of immuno-oncology and cell / gene therapies
Qualifications and Requirements :
A minimum of a bachelor’s degree is required. MBA or Post grade in Marketing, Pharmaceutical Marketing, life Sciences is highly preferred
3 to 5 years of strong experience in Marketing positions in the Pharmaceutical or Medical Devices industry is required with experience of working within highly matrixed environments and cross functional teams being desirable.
Multi Country and / or Regional experience is a must
Previous brand marketing and launch experience are required,
An understanding of the role of all key stakeholders and functions in the development of brand strategy.
Demonstrated ability to challenge and shape delivery of strategy and developing customer relations is highly desired.
Prior experience in working with external agencies and vendors is required.
Advanced English level is a Must.
Spanish Upper Intermediate level is required.
JOB LOCATION : The role could be based in any country in LATAM, and will involve a minimum of 25% travel within the home country and across the LATAM region.
Are you passionate about this role?, apply up to : August 3rd.